Own the Exit Strategy

At one point earlier in my startup career when I was VP of Marketing at a 3D graphics startup, I was advised by a well-known Silicon Valley VC that I wasn’t to worry about the exit strategy. Our job was to build value and the exit would come. Basically, go away and let the smart folks (VCs) determine the exit strategy. For many years, I generally accepted this philosophy but 20 years later when the world of startups and venture capital is in the midst of major upheaval, I believe entrepreneurs need to own the exit strategy as a fundamental part of the business model from day one. The product decisions you make and the organization you build must reflect your exit strategy. More critically, it determines your capital requirements over the life of the company and quite possibly the investors you target.

The accepted world view is that there are two basic exit options for enterprise software startups that have taken capital from institutional VCs or angel investors—IPO and acquisition. Given the IPO option is off the table for the vast majority of startups, the choice comes down to the strategy for an M&A exit. One approach which I label the Oracle “Mini-Me” model under which you develop a feature-rich product and all the sales, marketing, tech support and F&A infrastructure that you would find in a big company. My general assessment is that this takes 5-7 years to reach exit, $20-40 million dollars of capital and, if all goes extremely well, an exit at 8-10X capital in. It fits nicely with the timeline and capital available to large VC firms. Many large acquirers have the capacity to process an acquisition of this type and many actually prefer to have risk-free market validation through several years of growing customer revenues.

The other approach is what I refer to as “portfolio completion” (I’m certain there are sexier labels but nothing comes to me at the moment). Under this model, a target acquirer is looking for new products or technology that can fill the gaps in their product line to give them a more complete solution for their customers. They have established distribution channels (direct sales or otherwise) and a customer base that can be readily leveraged. The need for extensive market validation via proven revenue streams over several years is less critical since the acquirer has already determined the need for the product and/or technology and actually prefers a much leaner organization without the other functions that duplicate what they already have. The startup objective under this model is capital-efficient delivery of a basic product with solid market validation. These types of exits can occur in 2-3 years with capital investments well under $10 million and possibly under $5 million. The multiples are probably a bit lower in the 5-7X range but the IRR can actually be higher because of the shorter term. Not all VCs can operate under this model but smaller VC firms and angel groups can generally handle this approach.

Large VC firms will push startups towards the Oracle “Mini-Me” model because of the partnership structure (portfolio company to partner ratio), fund size and management fees which enable these firms to deal with much longer horizons. Smaller VC firms and angels (groups or individuals) may be more appropriate for the entrepreneur who believes the “portfolio completion” model is a better fit for his or her business model. A spin on the “rich versus king” issue also comes in to play here since the “Mini-Me” model generally has at least one CEO shift over the life of the startup before exit and it’s quite unlikely the founding team will be in charge or even have a role in the company after 5-7 years.

It’s not an obvious nor simple choice. I’m biased towards the “portfolio completion” model since I’m not convinced that business model in an early-stage startup should be driven too excessively by external factors like the minimum size checks a VC fund can write. In reality, it’s probably a hybrid model that demands agility when the context changes. At the outset, I believe startups should employ the “portfolio completion” model since it reflects a customer-driven product focus as the startup strives to find a market fit. Once the market demand has been validated, the decision to seek an exit or swing for fences with the Oracle “Mini-Me” model can be made.

In the final analysis, the exit strategy will be driven by the product, market sector, investor demands, capital requirements and external conditions but my point is that it must be acknowledged in the startup business model from day one. Own the exit strategy.


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