Privacy-Déjà Vu All Over Again

Another privacy “tempest in a teapot” is about fade away. See http://bit.ly/cjZ4Lj.  Ever since Internet users discovered the “evil” cookie way back in browser ancient history, the Internet privacy cognoscenti periodically get their knickers in a twist and manage to garner PR far in excess of consumer interest. “The people” (whatever nebulous mass of humankind that phrase represents) have voted with their mouse(s) and decided to ignore the issue. Why? Perhaps…

  1. It’s not important to them.
  2. They never read anything with “privacy” in the headline.
  3. They analyzed the issue in depth and decided the trade-off favored sacrificing some privacy for a better user experience.

I wish it were the last item but that’s highly unlikely. Most folks just don’t care enough to burn any calories thinking about it and maybe, just maybe, intuitively understand that #3 is true. The only thing that will change this is a privacy disaster on par with the Deepwater Horizon oil spill and even that may not have a lasting impact. After all, the real solution to minimizing future oil spills in the Gulf is for everybody to bicycle to work beginning tomorrow. Right.